“We sell to stores around the world across regions with radically different cultures, customs and
norms. A lot of my designs are cross-cultural and my work is often influenced by my frequent
travels. This new collection is perfect for travel. It doesn’t take up a lot of space in your luggage, the
items are easy to wear, mix and match, and I paid close attention to fabric choices that were
resistant to creases and wrinkles,” said the 27 year-old Kovalska, who got her professional start ten
years ago as a stylist and wardrobe designer for television and music video productions in the
Ukraine.
Inherent in the Valery Kovalska brand’s DNA is her commitment to making creations
environmentally sustainable for conscious consumption. Two years ago, Kovalska made the bold
business decision to cease the production of leather items in order to align her brand with her own
vegan and sustainable living lifestyle. The leather category had always been the highest revenueproducing
group in her collection so it was a high-risk move. But intuitively she knew the time was
right, that the fashion industry was ready to embrace collections that adhered to compassionate
and conscious standards. Her brand has since thrived through the development of innovative
fabrics and new techniques, and through thoughtful use of resources while minimizing waste and
producing high-quality designer apparel made to last.